Maxis is going through re-branding of its prepaid arm, Hotlink for the second time, since it was introduced in 1999. The first was in 2006. The "Hotlink Brand Refresh" is to tie Maxis brand closer to Hotlink. thestar also reported that this exercise is aimed at instilling a youthful and vibrant image to Hotlink to help it compete with players such as DiGi, U Mobile and Tune Talk, which targets the youngsters.
Notice Maxis' scribble round thingy on the 'i' of Hotlink's latest logo.. nice!! congrats Hotlink & Maxis!
read more here and here
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